In today’s world, it is increasingly important to do search engine optimization on your website because nearly half of customers start their shopping using a search engine. If we want our business to be successful online it is vital to use all available resources that Commerce Cloud offers to optimize your website for search engines.
Based on SEO that we can manage, we can divide it into two categories: On-Page SEO and Crawlability. On-Page SEO refers to the keyword strategy that we will apply on on-site content across different pages of our website. It includes storefront URLs, titles, descriptions, H1 tags, Image Alt tags, and other on-site content. Another category we must pay attention to is crawlability, which refers to the ability of search engines to find and index pages on our website. It includes the following elements: sitemaps, canonical tags, robot.txt, redirects, error handling, and 404 pages.
Let’s start exploring all that we are offered in Merchant Tools under SEO.